Improvement by design
Improvement by design
Arsh Dhaliwal, hair and makeup artist, and founder of Allure By Arsh, wanted to make a grand entrance into the booming wedding industry of Vancouver. To do so, the brand needed to stand out from the rest of the competition. In a market saturated with golden handwritten fonts, our direction was to appeal to the new wave of brides with bold geometric designs, playing on the As in the name.