DAVDEO Design & Consulting
Improvement by design
american-beauty-feature-w1.jpg

American Beauty

Art Direction, Branding, Graphic Design, Print & Branding, Product Design, Web Design

Canadian photographer Philip Jarmain documents the rapid destruction of Detroitʼs early twentieth-century architecture in his photographic series American Beauty. Jarmain approached us to brand, and design promotional materials, as well as a companion book to the exhibit. Looking back at the Detroit Tigers logotype from the early 1900s, the American Beauty wordmark was born.

american-beauty-wordmark.jpg
AB-poster-aquarium-dddc-web.jpg
aquarium-poster-close-up.jpg
AB-poster-police-station-dddc-web.jpg
For the first time in 25 years the gallery received more footfall from passers by who had seen the poster, located at the front of the building.

For the first time in 25 years the gallery received more footfall from passers by who had seen the poster, located at the front of the building.

This project was completed at Hot Tomali Communications.

american-beauty-website.jpg
american-beauty-book-cover.jpg
american-beauty-book-lee-plaza.jpg
american-beauty-book-lee-plaza-exterior.jpg
american-beauty-book-lee-plaza-interior.jpg