Art Direction, Creative Direction, Graphic Design, Print & Branding
The South Asian Arts Society puts on this interactive dance, live music and theatre event every year. Amidst ever growing popularity, the production company wanted their marketing materials to reflect the vibrance and animosity of the show. The event itself highlights the engagement and wedding of two young Indians brought together in an arranged marriage.
The font used for the wordmark, Painter Kafeel, is inspired by the hand painted lettering seen all over India, most famously all over the Tata commercial trucks.